This museum, inaugurated in 2002, is located in a suburb of the Villa de La Orotava, Pinolere, and its 3,000 square meter facilities recreate different aspects of the architectural, agricultural, environmental and socio-cultural landscape characteristic of the midlands of the Orotava Valley. The center has a threshing floor, different earthen houses, corrals with chickens and rabbits, a vegetable garden with medicinal plants and its characteristic straw houses or haystacks, traditional constructions used as dwellings, now used as exhibition halls. A meticulous reproduction of a traditional "sale" is another of its contents of interest.